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Here are some: more than half of the world's population uses a smartphone; almost two-thirds of the world's population owns a mobile phone; more than half of internet traffic is generated by telephones; more than half of mobile connections today take place over broadband; more than one in five of the world's population has made at least one purchase online in the last 30 days. THE ITALIAN SCENARIO During 2016, the number of people who connected to the internet grew by 4% compared to the previous year (39.21 million people), and the number relating to the use of social media grew by 11% (17% if we look at the people who access social platforms from mobile devices, for a total of 28 million , which corresponds to a penetration of 47%).
Italians are connecting more and more and doing so more and more often using their smartphones , as demonstrated by the volume of internet traffic generated by various devices. If the percentage of people who browse from a computer Mobile Phone Number fallen by 14%, the percentage of those who connect from any other device has increased (+44% from their phone, +8% from a tablet and +24% from other devices, such as, for example, console or smart TV). Social media , mobile , but also the use of videos . People use this type of content more and more, and platforms offer more and more possibilities for expression from this point of view (it is increasingly simpler to produce and share LIVE videos, and there are more and more applications that allow you to edit, without particular skills , their own videos): 31% of . 2016 will also be remembered as the year in which Zuckerberg reiterated the importance of messaging platforms:
He did so by sharing the impressive growth data of Facebook Messenger (which in Italy is used by 33% of people who access the internet ) , and opening the platform to developers to implement chatbots , defining a roadmap that very clearly outlines the direction Facebook intends to follow. Even in Italy the trend is this: among the top 5 social platforms, 2 are messaging (and one, Instagram, has activated a series of features that encourage the sharing of content one-to-one, in private form); 51% of the online population uses messaging applications from their mobile devices ; Browsing and many other data that.
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