Video content is a booster for bloggers

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Let's start with the main thing - take a camera and start shooting! And let this list help everyone who wants to find inspiration and shoot truly unique, original and interesting content:

1. Welcome videos . The idea of ​​welcome videos is to greet a new user, for example, on a brand or company website. The purpose of a welcome video is to introduce the user, namely, to tell a short story about the company or brand and what the user can find on the website. Usually, such clips last from two to five minutes.

2. Overview. Usually used to show the product that the company produces, and is very suitable for companies whose products consist of gadgets and other technical devices - to clearly demonstrate the properties and advantages of the product.

3. Review. As you know, reviews in this format are an effective tool for brand promotion, because customer recommendations are the best way to prove the benefits of a product and encourage potential customers to give preference to a product of this particular brand when purchasing.

4. Teaser video . Teaser clips are used mainly to launch advertisements on various platforms, and the main purpose of the format is to encourage the viewer to go to the advertised site. Teaser videos usually last from 30 seconds to 3 minutes.

5. Interview. This format combines entertaining content and the ability to show the wordpress web design agency viewer a company representative as a good expert in the field in which the company operates. The company or brand representative in the interview can be both the interviewer and the respondent.



6. Guide. The main goal of this format of video is to help the client get used to the site or understand the functionality of the service or product. In such videos, information is told and shown from the user's perspective and in an accessible form.

7. Educational video. The main goal of educational videos is to demonstrate the expertise of brand or company representatives. Also, with the help of educational content, brands often introduce new products, focusing on warming up the audience.

8. Answers to questions. Videos of this type often represent interactions with viewers. Using this format helps to increase audience loyalty and brand or company recognition.

9. Live broadcast. Live broadcasts are more difficult to implement than other types of video content, and also differ from other types in that broadcasts must be approached very responsibly. The effectiveness of this type lies in increasing audience loyalty due to the effect of live communication with both the audience and the speakers.

10. Presentation. The idea is to introduce the client to the company, its employees, services, etc., and thus show the client the professionalism of the company, inspiring trust and increasing client loyalty.

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Simple video formats
When choosing a format for your first videos, you can use formats that do not require much expense and effort:

• Podcasts. Interviews or any other format in the form of an audio recording with a regular picture or no picture at all. Now this is a fairly popular content format on social networks.

• Record video from your computer screen. This format is especially suitable for presentation videos.

It is now possible to shoot a good video in excellent quality or broadcast live on any social network on any modern smartphone. And all this without much expense or effort.